Nestle Purina instituted a unique program in 2002 when it began to look ‘outside the box’ to help with the future health and well being of our beloved Labradors. The Purina® Parent Club Partnership is a program that enables national parent breed clubs to earn funding for canine health studies, education and/or rescue work. Since the PPCP Program began in 2002, more than $7 million has been raised for canine health research, education and rescue efforts!
To participate in the PPCP, you must be a member of the Purina Pro Club. You do not need to be a member of the Labrador Retriever Club. You also must declare your participation in the program and specify that the Labrador Retriever Club will receive credit as a result of your receipts you submit for purchases of eligible Purina dog foods.
Money is divided, according to participation, between the breed club and the AKC Canine Health Foundation. The monies going to the AKC CHF are earmarked for a donor-advised fund that is directed by each national club so that research can be targeted to issues specific to that breed. The other monies are available to the national club for use in education, rescue and/or funding additional research. It is important to note that the AKC CHF will match the funds received by them up to 100% and this greatly increases the opportunity to fund breed-specific research.
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How Has the Labrador Retriever Club Benefited Thus Far?
As of December 31, 2020, the total monies generated from active members of the Purina Parent Club Partnership program for the LRC, Inc. was $38,424. $19,212 will be sent directly to the Parent Club and the other 50% will be sent to the CHF (Canine Health Foundation) specific for research to benefit Labrador Retrievers. This is a significant donation to health research! Thank you all!LRC was among the initial clubs to recognize the PPCP as a worthwhile program that would benefit the future of our breed. Please encourage fellow Lab lovers to declare for our breed and turn in those receipts so that our wonderful dogs can benefit.
As there are approximately two Pro Club members, declared for Labrador Retrievers, to every one that redeems, there is a great opportunity to increase the amount of monies dedicated to improving our breed.
